The Bralette Craze

A lot of the #OBCHICKS have been letting me know that there's been an influx of bralette retailers on Dayre and that's really testament to how comfortable and practical they are in a girl's life.

To think back in Dec when #ourbraletteclub first started, #bralettes weren't even a thing on Dayre. Of course, there's always been big sister Perk by Kate with her gorgeous Egyptian cotton lined bralettes that pave the way for the bralette revolution, but this really is something else. πŸ’ͺ

To see girls talk about their bodies so openly and to be able to see how much confidence a piece of clothing can give to a woman is sometimes really breathtaking and my favourite kind of feedback are always from the girls who tell me how they feel so much better about themselves even tho from the outside, no-one can tell why.

To see this little bralette movement grow is something that's really exciting. Especially since it was nothing when I first started wearing them 7-8 years ago.

In fact, my mum used to mock me for wearing bras without padding when I was younger because she thought my boobs would sag. But somehow I was just always attracted to the padless bralettes. Underwires were ok, but padding is often always a no no.

@ivyyt told me that it shows in my choice of bralettes cos I always choose to model those without padding and often without underwire. πŸ˜…πŸ˜…

But if you realised there are a lot more padded bralettes in #obc now because I've personally tried a few padded ones and realised that as long as they are not OTT with the padding, it actually feels pretty ok.

And if a thin layer of foam can help a girl feel more at ease while embracing her own feminity, who am I to say no right? ✌️

Ok I've digressed again like I always do. πŸ˜… But basically, I'm just happy to see this bralette trend grow. β™₯️

What is a bralette? A definition by the self-proclaimed MOB AKA Mother Of Bralettes

Before anyone heckles me for calling myself the MOB, this is a joke. HAHA. When I first yanked back 200 bralettes back from #BKK for the first time, that's what some of the girls called me (thank you GOT) and I guess it kind of stuck. And also, I kind of like it. And since I got here first, I'm going to claim it for my own. 😎

Anyway, I don't think I'm a bralette expert and I am in no way a bra expert for sure (heck I don't even know how to convert 32C to like 75B) so take this lightly ok!

A lot of what I do and what I decide to bring in is heavily reliant on what I think is most comfortable plus timeless and what I think I would like to wear for the rest of my life. My business compass is a small voice inside my head that goes "THIS LOOKS LIKE HEAVEN FOR MY BOOBS" πŸ˜…

OK, so my definition of a bralette is thus, a piglet version of a bra. πŸ˜…πŸ˜… LOL I think I mentioned this to @sieuee in my very first email to her.

But in all seriousness, to me, a bralette can either have padding or underwire but never both together at the same time.

Reason being, the measure I use for bralettes is a scale of comfort. If you exceed the comfort scale, the bralette automatically becomes a bra πŸ˜…

So underwires are on the less comfy side of the bralette scale. When you add padding, it tips off the other side into the bra section. Which is a no no. 😣

I know a lot of people think of bralettes and then automatically think of the Lacey translucent kinds. But honestly, my favourite (and oldest) bralette to date has no lace πŸ˜‚πŸ˜‚πŸ˜‚ it also has underwire but I SWEAR IT IS SO COMFY.

I'm going to dig it out for a photo later (I drafted this at 320am). Unfortunately it's getting old and the wires are coming out from their little nest and often attempting to stab me in the heart. πŸ’”πŸ’”

I should try Angie's method of removing the underwire πŸ˜‚

This is also a reason why I always always always emphasize on the level of comfort every bralette brings and always make it a note to mention if a bralette is a "special occasion" only design. Because you can never compromise on comfort.

So I guess a bralette is a comfy… bra?

Comfort is not a fad, it will last the test of time.

I've asked myself multiple times, what will happen when the bralette fad dies down and no-one is interested in lace anymore.

Then I realised that yes, bralettes are super pretty for sure. But that's not what I'm trying to sell. What I'm selling is the feeling of comfort and the feeling of belonging.

It's also why (I ownself say one la) some of the girls come back to #obc just to chat even if they aren't purchasing anything. Kind of like when you walk pass your mama shop and go in for a chat

To me, the bralette addiction is a concept of self-awareness. It is to know that you are aware of your own needs and that you are willing to recognise and give it priority. It is to sacrifice uplifted and shapely boobs to satisfy the innate need for comfort.

And that's the kind of women a bralette is fully capable of developing. And that's why I'm happy that the bralette trend is catching on.

The bralette satisfies an innate desire at a very personal level

I think I've told this to Daniel multiple times and I've told it to anyone who bothers to listen. And that is that the bralette satisfies a very very personal need at a deep level.

Nobody sees the bralette you're wearing (except for the straps and lace that peeks out) which means that you are not afraid that others are seen wearing the same thing you are. Unlike clothes, you actually want to see someone else wearing the same bralette as you.

Why? Because from one girl to another, it's basically like a virtual high 5 and pat on the back for choosing comfort and for embracing your own beauty.

It is a very personal satisfaction because even without the external validation, you feel good about yourself. You feel good looking into the mirror and you feel good when you take a deep breath and realise that there are no wires holding you back.

And that is really my favourite favourite favourite thing about the bralette uprising and the community we have built on Dayre.

The reason why more shops are sprouting out and choosing Dayre as a marketing platform is a strong testament of the #bralette community we've built here. The community is strong, supportive and absolutely lovely. I can't say that #obc was the first and I definitely can't say that we will be the last, but I'm glad to have been part of the journey.

I've actually been a really private person for most of my life and my Instagram remains tightly locked up along with my inexistent Facebook updates, but I'm really surprised by how much I have gained by opening myself up to the #obchicks on Dayre.

My life has been changed by a single bralette and I hope your life will too. 😊 It doesn't really matter who you buy from (although I will still hope it's me la πŸ˜‚) as long as you stay in the community and drop by to say hi (on our new website <— shameless plug πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚) often.

I will continue to do what I do best, which is talk cock with you girls (you can chat with us on our FB page <— more shamesles plugs πŸ˜‚πŸ˜‚) and posting weird stuff

So, yes! I am aware of all the new gorgeous designs that are appearing on Dayre. And they are really eye candy! And I know I once said in my competition post that I felt sad about it, but LOL I change my mind la.

Everyone has competition. The uncle selling chicken rice in the hawker centre has it worse man. His competition is literally next to him and everyday he has to hear them go "ζ₯ζ₯吃鸑ι₯­ζ₯”. And what does he do?

I bet he still takes smoke breaks with the next door chicken rice man and borrows chilli sauce from him when he runs out. πŸ˜‚πŸ˜‚πŸ˜‚

So! I already have it better than the chicken rice store uncle already. Who knows maybe one day all of us bralette peddlers can meet at a pasar malam and sell bralettes together (still my dream ah btw. Let me know if you will come down and support πŸ˜‚)

We might even become friends, sit around a round table and sip tea while laughing at our customers…….……..……

I'm kidding. I'm not going to do that. I'm not that gracious and I won't laugh at my customers πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

I will probably just stalk all their Facebook pages from afar and secretly be like "DAMN I wish I thought of that idea first".

Yup that's right, that sounds like a way more accurate description of me anyway. Gracious enough but still secretly and a teeny tiny bit petty on the inside. πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

But hey, that's what makes us all human right? πŸ˜…

Sharing #myfirstbralette. HAHAHAHAH. This one is one of my favs. The cups are damn huge hehe. β™₯

And this one also. Same material as the B00B HUGGER. I've had them since I was in Secondary school wtf. πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

Btw! I'm posting all the try on pics in our closed Facebook group! They will be classified into albums so feel free to contribute k! I will be very grateful β™₯️β™₯️β™₯️

If you're not already in our group, head over to…

THE B00B HUGGERS IN L SIZE ARE HEREEEEEE. They rly have bigger cups and omg still fits like a dream. 😍😍😍

PPGs!! You all confirm will like! β™₯️β™₯️β™₯️

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