98 days with OBC


I've been wanting to post this for awhile now and initially wanted to do this on OBC's 100th day birthday but then I realised that our 98th day birthday falls on the 28 March 2017 and all the 88888888s have my heart. Which is why this post is up tonight instead.

Happy 98th day of being with #OBC and a wonderful 98 days of being here with all of you! šŸ˜ Here'sā€‹ to many many more wonderful 98 days to come. HUAT AHHHHHHHH

P.S: How cute is it that we had cake tonight too! šŸ˜‚


In the blink of an eye, I've spent 98 days with #OBC, and it's been 98 days since that extremely memorable day where I offered to bring bralettes back from #BKK and my comment box exploded with over 150 requests šŸ˜‚

Who would have known that running around Bangkok city and bringing back bralettes would ultimately turn into a passion and now, my full time job?

So much has happened within these 98 days. I've laughed a lot, laughed a lot, felt inadequate and sometimes hopeful.

I still look upon the day with so much fondness. ā™„ļø Yes we were really tired and I really really really worried about disappointing you girls, but it was still fun and exciting to be sharing my love for lingerie and comfortable bralettes.

Although we didn't make money and had to top up cos we busted the luggage limit on Air Asia šŸ˜‚ I still think it was one of the best days of my life. At that time, there were no suppliers. It was just us running around and buying from different shops šŸ˜‚šŸ˜‚

Who knew it would have become the start of something so exciting and beautiful?

The packing when we came back from #BKK was intense HAHA. Plus with my shitty math, it was super bad. I literally took all my spares out because we either had too many of one thing or too little of another. Trying to check payments was also a huge pain in the ass. šŸ˜‚

But it was still fun! Who still remembers the days where your mail came in ugly brown paper bags and ZH FOREVER brand tags? šŸ˜‚ #sorrynotsorry

Ugly brown packaging for your reference HAHA. We were trying to find the cheapest combination for packaging because we didn't make money so we didn't want to lose money too šŸ˜‚šŸ˜‚

I know somewhere somehow, people started listing out BKK bralette suppliers and mentioning that the cost price for bralettes can go as low as $3 30 and I've mentioned that the cheapest I've found was in Chatuchak for 100 baht each for the designs I brought in.

But during this first trip, the orders only came in after the weekends which means Chatuchak had closed and i didn't know where to buy them šŸ˜‚šŸ˜‚

I told @kalkitkat and a few others that I'll try my best to hunt them down and update on prices HAHA. The cheapest I found was about 150 baht at this dubious mall opposite platinum and the aunty only had like 30 pieces each. So i also got them from platinum at 250 baht which was a ripoff la. šŸ¤” But since the girls thought $8 was ok, we got them anyway!

Of course, now that I'm buying them in bulk, I've lowered the cost price form the original 200, but as a legit business now, there are also a lot of added costs that we have to incur la. šŸ˜‚

But anyway, if you're going to BKK and buying bralettes, JJ is still your best bet. Idk where else has cheaper šŸ˜‚

I can't believe this used to be the way we organised the bralettes šŸ˜‚šŸ˜‚šŸ˜‚šŸ˜‚šŸ˜‚šŸ˜‚šŸ˜‚ so cute and so funny HAHAHAHA. Daniel still thought he was quite smart to have done it like that.

Soon after this, we actually made another trip back to BKK because I was starting work immediately after and I really just wanted to enjoy myself properly before settling down at my dream job. šŸ’Ŗ would have gone to. China instead but too rushed šŸ˜æ

This was us during Christmas 2016 where I nursed a fever because I was so kanchiong about packing all the bralettes in time for Xmas that we ended up sleeping super little and I fell sick.

Fun times! To think 100+ parcels used to keep us busy for days. When we can pack about 200 parcels a day now šŸ’ŖšŸ’Ŗ Doing business is really not easy. You gotta use your brains AND your muscle. So you get tired out damn fast. Coffee is my best friend now.

Shortly after that, I started my dream job at a dream position at a company I idolised. It was everything I was looking for in a job… an awesome manager that was willing to guide and teach me, the chillax tech environment whereby you don't need to stay back for work ever as long as you get your own shit done and a huge emphasis on work life balance.

The pay wasn't shabby as well (ok who am I kidding. The pay was great), but better yet, I was proud to be the chosen one for this position because I knew how competitive it was and how stringent they were with candidates.

I was SUPER EXCITED to start working and i was damn sure this was what i wanted to do for the rest of my life. That was until 20 Dec 2016 when I think my life sort of changed forever.

Eventually, after 1.5 months, I decided to leave my dream job and focus on #OBC.

I left my job to chase the lion

I never told anyone and never put this up on Dayre because this was a huge step for me. I didn't want everyone to see me as the person who was naive enough to quit for what seemed like an overly frivolous dream and then get scorned when the dream fails.

I guess to me, when kept as a secret, the joblessness was an added source of motivation. But when told to the world, became an additional source of pressure.

I guess till now, I'm not sure if keeping this a secret has been a good thing or not.

Because it seems like by doing so, I sort of blurred the lines between #OBC being a business and it being a hobby. Especially when seen from the outside.

But I was still too scared to embrace it

It was also at this period of time where old customers started becoming my friends. Conversations moved away from Shopee and into my personal telegram. And talk about business became talks about anything at all. ā™„ļø

Till today, this will still be my greatest win from #OBC and I think it will forever stay that way.

Evrerytime a customer tells me how their life has changed after wearing a bralette, or how they feel so much more confident, I am confident I made the right decision by choosing to chase the lion.

Of course as a business, our orders grew and it was soon evident that Shopee had a ton of features we needed but couldn't have.

Crazy amount of packing which we sorta caused for ourselves cos Shopee ran a timed sale and our bralettes we're going at $3.90 šŸ˜‚šŸ˜‚

We started losing chats and messing up orders simply because we had no autonomy over order editing once they were placed. Meaning if you ever wanted to change a size or colour after placing your order. It was either you cancelling your order and making another one or me taking down your requirements manually and messing up the inventory system on Shopee.

We messed up, tried to salvage the situation and realised that, having great customers are God sent and never to take them for granted.

Don't get me wrong, Shopee was an integral part of the business starting out (funfact I used to work there) and the discount codes and vouchers really helped.

Because of my background in the tech industry, I had a particular way in which I envisioned the back end of OBC to work out and Shopee couldn't accommodate that.

Along the way, we also lost suppliers (rmb velvet lady who cheated us of our money and never showed up?) and found new ones. Moved beyond choosing BKK as our source of bralettes and started to explore options beyond Shopee.

About a month ago, we hit our first huge milestone as a business and moved to our own website, ourbraletteclub.com. We made so many new friends and had so many good times, it almost seemed like whatever we had then was indestructible.

But what's a good journey without a few bumps?

We had closed Facebook groups, telegram channels and a whole lot of fun chatting with each other. And I really thought I was the luckiest person in the world who got to be friends with her customers.

But I'm not sure what happened and #bralettes started trending for not so pleasant reasons and I think it really marred the entire experience of purchasing, wearing and enjoying your first bralette.

There was a lot of skeptism and doubt I guess and I was troubled even though I never showed it.

I was worried because when we sell things as delicate and as sensitive as lingerie and body image, it takes hours, days, weeks and months to convince someone that it is ok to step out of their comfort zone and try something new. And to join a community I have promised to be filled with nothing but encouragement and kindness.

But at the same time, it can take one second, one moment and jut one ill intended word to bring everything back down.

And I think I've mentioned it once and I'll mention it again that negativity breeds negativity and when you see something you've built being marred by unnecessary negativity, it's no doubt you'll feel sad right?

But I guess after the dark always comes the light and that if you have faith and hope, everything will be alright in the end. And it's true.

Look how far we've come now, together as a club šŸ’Ŗ

Some people like to call this whole "community" thing a gimmick but I guess we can all believe whatever we want. Magic can be witchcraft and religion can be delusion. But as long as everything is done in good faith, it will all be worth it in the end.

I've seen girls supporting girls and telling each other how beautiful they are. And I think this is worth way more than just a cloth and buckles.

In these 98 days, #OBC has thought me so so so so much. And I think I'm ready to step up and say that I quit my job to chase the lion and that I think I've finally found it.

Who knows what #OURBRALETTECLUB will become another 98 days from now. Maybe things will be vastly different. Maybe I'll be bound to a desk at another job, waiting for the hours to pass by.

But at the very very very least, I can say I've tried.

I can say that I've believed in something so strongly, that I've given up dreams for it. And try I have and try I will. Because for something as important as your hopes and other people's dreams will always be worth the heartache, the sleepless nights and the endless worrying ahead.

Thank you all for the wonderful #98days and I'm excited for another 98 more to come. Thank you for being a part of OBC and for being that small puzzle piece that completes my entire dream ā™„ļø

We're only 3 months old and have way more to learn. But hopefully some things stay constant in this ever changing landscape and when we turn 98 more days old, all you #dayregirls and #obchicks will still be around.

#obc wouldn't be the same without you, so thanks again for making us, us. This is truly a club that is ours. It belongs to all of us šŸ’Ŗā™„ļø


Please share your journey with #ourbraletteclub by tagging us and #98dayswithobc! ā™„ļø I'd love to know what the club means to you and how we have been a part of your lives šŸ˜‚ Have we made you more boobtiful? šŸ˜‚

Thank you to all my #OBCrew

To the funniest people in the world who promise to always have my back, thanks for being with us for the past 98 days!

Husband Ng and I might not be your ideal co-workers, but thank you for believing in my dream enough to lend me a hand. ā™„ļø

I think the best thing about having your own little thing going is that you get to spend so much more time with the people you love. And that to me is the most rewarding of all. šŸ˜Š

Remember this photo? One of my very first try ons!

I love how OBC also helped me find my own confidence and empowered me to talk about my own body in public.

I've been a PPG all my life and always wanted to shift the focus away from my body to my mind. But I realised that both are equally beautiful and everyone should understand that. šŸ’Ŗ Which is why I love working on OBC so much. šŸ˜Š

As I'm typing this, it's 99 days already!! šŸ˜„ But here's to many more days to come ā™„ļø

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